Do users care about being tracked?

What would users do if they could opt out? How does that impact your brand?

  • 2 min read
Photo by Nasa on Unsplash

According to Flurry’s metrics, a whopping ~96% of Users, when given the choice, opt out. Fundamentally this makes sense, their information is being used without any form of direct or known compensation. We as digital marketers understand that products are subsidized with ads but users don’t always understand that.

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Why does this matter?

You need to protect your brand and to do that you need to respect your potential customers. Being inundated with advertisements that know things about you that you never thought they would negatively impacts your brand. With rising privacy concerns both from an optics and financial perspective, it would be prudent to look into ways to accomplish your marketing goals while protecting your customers.

Rising Costs

The average digital marketer is up to ~9 Ad Tech products to accomplish their goals. This is incredibly hard to maintain both from a financial perspective and an operational level. From data partners to brand safety partners, the list is endless and the costs are unfortunately non-trivial.

Results Matter

In Ad Tech, PPC advertising still gives an approximate 2 to 1 ROI. There’s obviously a major market and potential opportunity which is why the industry keeps growing so quickly.

What can you do about it?

This is why we created AdverIQ. We don’t use any user data meaning we are and will forever be compliant with all privacy regulation and law. There are no data costs, there are no brand safety costs, we provide a fully integrated DSP solution with a transparent and clear pricing model. Our goal is to make your life simple and work on what you do best, marketing. Not spending days tuning and tweaking arbitrary parameters to try and squeeze every bit of performance out of your ads because you’re being charged exorbitant fees.